Tifinagh

Tifinagh is one of the oldest writing systems still in use, its roots trace to the ancient Libyan script related to the Phoenician alphabet, and it has been in continuous use among Tuareg communities of the Sahara. In Morocco, a standardised form called Neo-Tifinagh was adopted as the official script for Tamazight following its recognition as a national language in 2011.

The letterforms of Tifinagh are almost entirely geometric: circles, dots, crossed lines, vertical bars, triangles. This means there is a visual family relationship between Tifinagh letterforms and many Amazigh weaving motifs, both emerge from the same geometric visual vocabulary. Scholars debate whether specific weaving motifs derive from specific Tifinagh letterforms, but the relationship between the two visual systems is real even if direct derivation is not always provable.

The Tilwen logomark uses a geometric form that is Tifinagh-adjacent, belonging to the same visual family without being a direct transliteration of a specific letter.